What Hubac Normally Optimizes

Hubac is a search engine optimization company that handles search engine optimization (SEO) for client websites. When developing a SEO plan, we review the following elements for modification:

Titles: A unique title should be on each page.

Metas: Well-written description meta tags on newer search engines, such as Google, Yahoo, and MSN, are extremely important and should be written with care.

Text: The body text of a website is the most important element that a search engine examines. This is because a search engine spider can only read text with 100% efficiency. Hubac runs tests on the text of a site that looks for key relationships between keywords and non-keywords, as well as the ratio of keywords to non-keyword content. Based on the results, this firm may rephrase a site.

Link-Structure: The way links are structured is also important. Hubac analyzes the infrastructure and ensures that a spider is capable of accessing all of the important pages through a strong internal linking system.

Site Architecture: How the site is built is crucial because we can tell how a spider moves from each level in your website.

Link Density: Basically, this is a measure of incoming links from other sites and internal links found on your site. This number is increased by our company through search engine optimization efforts.

Link-Relevancy: Newer search engines such as Google examine how information on a website linked to yours is “relevant”. If this information matches, then it is considered relevant, which increases the effectiveness of search engine placements. Pages that are linked that have similar information (or relevancy) are more attractive to an engine.

Link-Popularity: A search engine will perceive your site based on link-density and link-relevancy. This is the final measurement that is used in Google’s PageRank formula.

The Search Engine Optimization Process
Our search engine optimization company’s SEO process is very straightforward. A small business website can usually be optimized within two business days, following this process:

• Download site folders from host server
• Review website measuring keyword to non-keyword ratios, link-structure, link-density and link-popularity
• Review of competitive environment
• Physical optimization of website
• Client review and approval
• Re-posting the website to the host server

Submission Process
Our firm manually submits all websites without automated submission software. Most major search engines do not require submissions formally, and we only do this if it is necessary, free of charge. This service includes:

• Submission to all authorized paid-inclusion search programs
• Submission to all non-paid submission directories
• Submission to all major non-paid search engines

Please note that we do not charge premiums on third party fees. All paid submissions must be made using a client-supplied credit card number.

Reporting
At Hubac, we prepare and submit reports during our contract period as a part of our SEO services, such as the following:

• Website Optimization Report
  Modifications, changes and recommendations made during the search engine optimization process
• Submission Report
  Detailing the search tools the site was submitted to.
• Debut Listings Report
  Detailed search engine position report when website begins showing debut listings
• Regular Monthly Search Engine Placement Reports
  Standard search engine position report in the last week of each month
• Special Reports, Bulletins and Newsletters
  Information updates regarding your website, or important search engine information and changes. Extraordinary changes will be reported as soon as possible. We publish a quarterly Search Engine News newsletter every quarter that is free to our clientele.

Site Monitoring
Hubac will also monitor your website’s search engine performance weekly. In the event of any drop in site rankings we will take immediate and responsible actions to improve the site’s rankings through our SEO process.

Payment Terms
Payment terms are negotiated on an individual basis. There is a seven-day contact period following a late payment in which Hubac will attempt to contact the client. Should arrangements fail to be made during that time, our firm reserves the right to cease our SEO process work as well as remove any work that has been created. We require a deposit of 50% of the amount with the rest billed on the 30th and 60th days of the contract.