Business to Business Digital Marketing
B2B stands for Business to Business. It is the term for a business who offers a product or service to another business. A B2B company could be anything, from an automobile manufacturing to Amazon business. To conduct a B2B digital marketing campaign, multiple strategies will be set in place to help you market your product to the right customer online.
Doing extensive research to find your potential customer will help you chose the right categories within your brand for which you can pay in advertisement. This will help you narrow down the right segments for promotion.